Living in rural areas, especially where dense jungle makes any kind of transportation difficult, brings a unique set of challenges when it comes to earning a living and integrating into 21st-century society.

Perhaps this was the reason behind economic fevers, such as the rubber one, during the 20th century. They tried to irresponsibly exploit a land that is known for its unique flora and fauna.

However, far from being a disadvantage, this characteristic is the real treasure of the jungle, which we must care for and maintain. The potential of the amazon fruits such as Camu Camu, Açai, and Copoazú have proven to be the superfoods that a society saturated with fatty foods and preservatives needs.

The communities already knew this and have always tried to promote the amazons fruits both local and international markets. For this reason, at Selvática we want to show that there is more to the Amazon than just plants; it is the root of all life, and within it, the ways to transform our lifestyle ask us for the opportunity to get to know them.